Favourable agro-ecological conditions, high biodiversity and tradition in MAP wild collection and production, are all elements of comparative advantage of Serbian MAP market. Despite possession of all capacities for MAP processing, the most dominant trend in Serbia is still turn-over of MAP row materials, while the export of final products is almost neglectable. Now days, Serbia owns prerequisite MAP processing equipment, human resources and institutions that may support MAP sector and improve MAP market, and these resources are potential that is still not used adequately. Up to the last decade of the pervious century, Serbia was positioned as the greatest MAP exporter at European market. Today, market trends appeared to be completely different for our country. The aim of this paper is to represent potentials and trends of MAP sector in Serbia.
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